The objective
After purchasing property in the Bay Islands, a client needed help creating a brand from the ground up.
creative direction: Bernie Deshaies & Hope Walsh
art direction: Bernie Deshaies
design & illustration: Bernie Deshaies & Hope Walsh
photography: Bernie Deshaies
copy: Autumn Dube & Bernie Deshaies
Developing the identity —
After a meticulous research phase where we observed the competition and defined our strategy, we started exploring the various elements that would create the look, feel, and voice we wanted to create.
Deciding on type —
We selected the typefaces as nods to the tropical location. Vintage feeling headlines paired with a more neutral, industrial-like feeling in body paragraphs.
A colorful nostalgia —
After creating positioning for the brand in its market, we created its look feel, and sound — including the name, De Odisea.
Adding a dreamlike layer —
By blowing out highlights and creating pastel-like undertones in the color palette, we made the photography feel more surreal.
